The edit — resources

Short-form, explained by an editor.

Practical guides on hooks, pacing, hiring, pricing and workflow for creators, coaches, founders and brands. No filler — just what helps you post better videos.

PRICING · 9 MIN

How much does short-form video editing cost in 2026?

We compared publicly listed prices for Reels, TikTok and Shorts editing — freelancers, subscription services and agencies — and broke down what you’re actually paying for.

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HIRING · 8 MIN

How to hire a short-form video editor: a buyer’s checklist

Most bad editing hires are avoidable. Here’s how to evaluate portfolios, what to ask, the red flags to watch for and a test brief you can send any editor.

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HIRING · 7 MIN

Freelance editor vs agency vs AI tools: which fits you?

Three ways to get short-form edited. Each wins in different situations. Here’s an honest comparison — including when you shouldn’t hire anyone at all.

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CRAFT · 9 MIN

Short-form hooks: 9 editing techniques that stop the scroll

Most hook advice is about scripting. But a large part of the hook happens in the edit. Here are nine techniques editors use in the first seconds — and how to apply them to your footage.

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WORKFLOW · 10 MIN

How to turn a podcast episode into short-form clips

A video podcast is the most efficient content you make — if you clip it well. Here’s the full workflow, from recording setup to finished vertical clips.

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WORKFLOW · 6 MIN

The video editing brief template for short-form content

The fastest way to better edits is a better brief. Copy this template, fill it in once, and every editor you work with will get closer on the first draft.

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CRAFT · 8 MIN

Reels vs TikTok vs Shorts: how the edit should differ

One vertical master, three very different feeds. Here is what an editor changes for Reels, TikTok and YouTube Shorts — and what can stay the same.

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CRAFT · 6 MIN

The talking-head editing checklist: 20 checks before you post

Talking-head videos are the easiest content to film and the easiest to scroll past. Run every edit through these 20 checks before it goes live.

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