LinkedIn video for consultants: how to win clients with short clips

Why video works for consultants

Consulting is an odd thing to sell. The buyer can’t try it first, and they’re usually trusting you with something expensive. So before anyone books a call, they’re trying to answer one question: does this person really understand my problem?

A written post can show that. A short video shows it faster, because people get your tone, your confidence and how you explain things all at once. Three or four good clips can do more than a long case study page.

What to post

• The diagnosis. “Most companies at [stage] get [thing] wrong. Here’s what it costs them.”
• One step of your method. Not the whole framework — one useful part of it.
• A disagreement. Common advice in your field you think is wrong, and why.
• An anonymised story. A problem you solved, with names and numbers changed.
• Questions from sales calls. If a prospect asked it, others are wondering too.
• Clips from talks and podcasts. The best two minutes of every appearance.

Filming in an hour a month

Write down ten questions your prospects ask on discovery calls. Sit somewhere quiet with decent light, put your phone or webcam at eye level, and answer each one in one to two minutes. Don’t script it word for word — bullet points are enough, and you’ll sound more natural.

That one hour, plus any webinar or podcast recording you already have, is usually enough for a month of clips. The editing is where it becomes content: cutting the warm-up, tightening the pauses, adding captions and a clear opening line.

Editing for a silent B2B feed

• Captions are not optional. A lot of LinkedIn video is watched with the sound off.
• Put the point in the first line. Start with the sharpest sentence, not “Hi everyone.”
• Keep the style calm. Clean fonts, one accent colour, no meme sounds. It should look like a serious professional, because you are one.
• Square or vertical. Both take up more feed space than landscape.
• 30 to 90 seconds. Long enough to make one point properly.

Mistakes I see most

1. Trying to sound like a guru. Senior buyers can smell hype. Plain, specific language wins.
2. Posting for a month, then stopping. It usually takes a few months of consistency before inbound conversations start.
3. Talking about yourself instead of their problem. Credentials belong in the profile, not every video.
4. Over-editing. Flashy transitions make good advice look cheap.

Measuring what matters

Views are nice, but the numbers that matter for a consultant are different: who’s watching (job titles, companies), how many DMs or connection requests mention a video, and how many sales calls start with “I’ve been watching your stuff.” Track those for three months before deciding if it’s working.

If you want the editing handled every month, see video editing for consultants or the more general talking-head editing checklist.