Use this as a final pass on your own edits, or as the standard you hold an editor to. Each check is a yes/no.
Hook (first seconds)
- Does the video start on the first meaningful word — no breath, no “so”, no greeting?
- Is the strongest line of the take at the very start, even if it was said later?
- Is there an on-screen text hook that adds to what is said?
- Would a stranger know why to keep watching after two seconds, with sound off?
Cuts and pacing
- Are ums, false starts and long pauses removed?
- Do the cuts still sound natural — no clipped words or robotic rhythm?
- Does something change on screen every few seconds?
- Is every sentence earning its place? Cut repetition ruthlessly.
Framing and visuals
- Are there punch-ins on the key lines?
- Is b-roll used where a claim, tool or example is mentioned?
- Are eyes and face clear of the app’s interface?
- Is colour consistent with your other videos?
Captions
- Are captions fully accurate — names, numbers, brand terms?
- Are they inside the safe zone on every platform you post to?
- Are key words highlighted to guide the eye?
- Are they readable on a phone at arm’s length?
Audio
- Is the voice clear and level from start to finish?
- Is music clearly below speech (or left out)?
Ending
- Does the ending deliver what the hook promised?
- Is there one clear call to action — not three?
Want this done for every video? That’s exactly what talking-head editing covers. Or send three videos for a free audit against this checklist.
Talking-head editing
Every video, all 20 checks.
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