35 video ideas for real estate agents (Reels, TikTok, Shorts)

Before the list: the two jobs of agent content

Every real estate video is doing one of two jobs. It’s either selling a property, or it’s selling you. The first kind gets attention fast but it’s over once the house goes under contract. The second kind is slower, but it’s what makes someone in your town message you two years later when they’re ready to move.

When I edit for agents, I try to keep that balance in mind. If every post is a listing, the feed looks like a catalogue. If none are, people forget you actually sell homes. Roughly a third listings and two thirds everything else is a good place to start.

Listing videos (1–8)

1. The 20-second best-room open. Start on the single best shot, then show the rest quickly.
2. “What $X gets you in [area].” Price-point comparisons are some of the most saved real estate content there is.
3. Presenter-led walkthrough. You on camera, walking and talking, cut tight.
4. The one feature nobody notices. Storage, a hidden room, a view from the bathroom.
5. Just listed / just sold. Quick, clean announcement edits.
6. Before and after staging. Same room, two looks.
7. Open house recap. The turnout, the energy, the questions people asked.
8. Listing in three words. A fast cut with three on-screen words and the price.

Market and money (9–15)

9. This month’s local market in 45 seconds.
10. What rate changes actually mean for a monthly payment.
11. Is it a buyer’s or seller’s market here right now?
12. How long homes are sitting in your area, and why.
13. What’s really included in closing costs.
14. Rent vs buy in your city — your honest view.
15. The neighbourhood you think is undervalued.

Buyer and seller education (16–24)

16. Three mistakes first-time buyers make.
17. What to look for at an open house (and what to ignore).
18. How offers actually work in your market.
19. What an inspection report really tells you.
20. Repairs worth doing before you sell — and ones that aren’t.
21. How to pick a listing price without leaving money behind.
22. What happens between accepted offer and closing.
23. Questions to ask any agent before hiring them.
24. Myths about Zestimates, online valuations or “the market will crash.”

Local and lifestyle (25–30)

25. Best coffee, best park, best school run — a neighbourhood in 30 seconds.
26. Moving here from [big city]? What to expect.
27. A day in the life of living in [suburb].
28. New developments and what they mean for nearby prices.
29. Local businesses you love (they often share it).
30. Seasonal guides — farmers markets, events, holiday lights.

You, the agent (31–35)

31. Why you got into real estate.
32. A day of showings, behind the scenes.
33. The deal that almost fell apart (details changed, client approved).
34. What you do differently from other agents.
35. Answering a DM question on camera.

How to film a month in one afternoon

Pick 12 questions from the education and market lists. Film each answer once, standing somewhere with good window light, phone at eye level. Then film b-roll at two of your listings — slow pans, door opens, light through windows. That’s usually enough raw material for 20–30 edits.

Keep each answer under a minute if you can. If you ramble, that’s fine — that’s the editor’s job. What I can’t fix is bad audio, so get close to the phone or use a cheap clip-on mic.

If you want to see what finished agent content looks like, there’s a listing reel and a presenter-led property reel in the portfolio. And if you want someone to handle the edit every week, here’s how video editing for real estate agents works.