Short-form video for SaaS companies: what to make and how to edit it

The SaaS video gap

Most SaaS companies have a polished explainer on the homepage and a library of long webinars. What they’re missing is the middle — short, frequent videos that show one problem and one fix, posted where buyers scroll every day.

Four formats that work

• Feature clips: one workflow, before and after, in under 45 seconds.
• Founder takes: opinions on the problem space and where the market is going.
• Webinar and podcast cuts: the best answers from customer sessions and interviews.
• Release videos: a short clip for every launch, not just the big ones.

Editing screen recordings for phones

Screen recordings are recorded on a big monitor and watched on a small phone. That’s why most of them are unreadable on social. What fixes it:

1. Zoom in on the action. Follow the cursor; crop out the empty parts of the screen.
2. Cut the waiting. Loading screens and typing get trimmed or sped up.
3. Add callouts. Highlight the button, the number, the result.
4. Use a voiceover or a face. A small presenter overlay or narration keeps it human.
5. Caption everything. Most people will watch without sound.

Founder-led video

B2B buyers increasingly want to hear from the people building the product. A founder who explains why the problem matters, honestly, builds trust that a feature list can’t. More on this in video editing for founders.

A monthly system

1. Product marketing records 6–10 feature walkthroughs (Loom is fine).
2. The founder records one 45-minute talking-head session.
3. Webinars and podcasts from the month are added to the folder.
4. A batch of 20–30 edits comes back, sized for LinkedIn, YouTube, X and vertical platforms.

See video editing for SaaS companies for how that runs in practice.